If you want to have a strong employer branding strategy, it is extremely important to involve your employees so that they can articulate their thoughts and opinions, as it forms the foundation of the company's culture. Therefore, it is incredibly important to have in-depth knowledge of these aspects if you are starting an employer branding strategy.

Script developed with Kragelund Kommunikation

1. What is the first thing that comes to mind when you think about (Company name)? And why?

2. Have you ever recommended (Company name) as a workplace to others, and why/not?

3. To what extent do you believe the industry accurately perceives (Company name) and what factors contribute to this perception or lack thereof?  

4. Do you believe (Company) has made progress on our culture and working conditions? Please share examples

5. How would you describe (Company) compared to other companies like (Competitor names)?

6. What motivates you to come to work every day, and can you explain why?

7. Which aspects of our work make you feel proud, and can you explain why?

8. What behaviours of colleagues do you admire, and can you explain why?

9. Final thoughts, feelings or experiences related to today's topic that you would like to share?
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Kragelund Kommunikation is a communications agency specialized in creating and amplifying authentic human-centeret brand stories. Helping companies attract and retain customers and employees.